Not many events place quite as much emphasis on attendees’ outfits as Coachalla and if day one is anything to go by, this year’s style stakes are already sky high.
As the famous American festival officially kicked off in California, Australia’s influencers have wasted no time serving looks.
Tammy Hembrow has led the charge in a head-turning all-black ensemble which left little to the imagination.
Watch the video above.
The fitness entrepreneur and influencer wore a lace-up leather corset top paired with ultra low-rise micro shorts.
Attending the event with Australia’s White Fox Boutique, the influencer finished the look with chunky boots and a printed headscarf.
And she wasn’t the only Aussie making a statement.
TikTok star Sophia Begg, known as SophaDopha to her 1.5 million followers, opted for a more classic festival look, wearing a fringed white top, cargo shorts and a cap.
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She was joined by her social media producer, Bailey White, who returned to the desert for a second year, this time embracing a bold “bare it all” vest moment.
The influencer’s best friend and swimwear designer, Karla Poot, also put on a show, stepping out in a crocheted co-ord paired with Chanel gumboots, adding a high-fashion twist to the traditional Coachella uniform.
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Elsewhere, social media star Jacqueline Alexander leaned into the festival’s grunge revival, wearing a racy leather top with matching micro shorts.
Kat Clark’s millions of followers got a glimpse into her edgy take on festival wear, debuting a bold new hairstyle with a pink wig.
She also went for a two-piece look, rocking black shorts, a studded bra top and a bolero.
It wasn’t all a mirage of leather and studs, though, with One Mile designer Sammy Robinson keeping things sleek in a plunging white dress cinched at the waist with a belt.
Robinson was joined by her sister Kate, with the pair sharing a glimpse inside their journey to the festival, documenting their looks from inside a bus.
And while Aussie influencers dominated the social feeds, global stars were already setting the tone ahead of the weekend.
Kylie Jenner arrived in the desert alongside best friend Anastasia Karanikolaou, sharing behind-the-scenes snaps of her getting-ready process, including a Justin Bieber graphic tank and a matching manicure.
With Sabrina Carpenter headlining the opening day and Bieber set to take the stage, festival fashion is only just getting started.
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