By Marni Baker Stein, Chief Content Officer, Coursera
Creativity is a powerful skill that transforms challenges and insights into meaningful opportunities for innovation and advancement. Yet most professionals have never been taught how to be systematically creative, even as AI reshapes how we solve problems, generate ideas, and drive impact.
Today, I’m excited to announce Creativity in Business and Other Disciplines, a new course from Wharton Online, now available on Coursera. Developed by Wharton professor Yoram (Jerry) Wind and based on his popular MBA elective, this course empowers learners to build creativity into their everyday decision-making and apply that across industries, teams, and roles.
This course tackles the creativity gap head-on, showing that creativity isn’t just for artists. It’s a skill that leaders can develop to drive business growth and navigate ambiguity with experimentation and data.
“Everyone, regardless of age or profession, can enhance their creativity,” said Jerry Wind, course instructor and Lauder Professor Emeritus, Professor of Marketing at Wharton. “This course helps people across industries systematically strengthen their creative capacity and apply it in meaningful, measurable ways.”
Designed for working professionals across sectors, Creativity in Business and Other Disciplines blends neuroscience, psychology, and AI-powered tools across nine modules. It’s rooted in experiential learning, guiding learners to design and run their own creativity experiments, so they can immediately apply what they’ve learned. Learners will also explore proven creativity approaches used by leaders at Tesla, Netflix, Google, and more.
The course features powerful perspectives from some of today’s most visionary thinkers and makers, including:
- Tommy Hilfiger – on iconic brand creation
- Steve Rader (NASA) – on crowdsourcing innovation
- Ben Nelson (Minerva University) – on challenging conventional education
- Christine Cox (BalletX) – on creativity through movement
These guest experts — alongside more than 60 others from a wide range of disciplines — bring creativity to life through real-world stories and cutting-edge practices.
Professor Wind’s course has been redesigned for a global audience of professionals who want to lead with curiosity and courage. It provides not just inspiration, but a practical toolkit for transforming how you think, solve problems, and create value.
Whether you’re a manager, entrepreneur, scientist, or artist, this course will help you build a personalized creative system — one that evolves with your career and adapts to an AI-augmented future.
Enroll now in Coursera Plus to access Creativity in Business and Other Disciplines, and develop the mindsets and methods used by today’s most creative thinkers.
