After a two-year break, crypto lender Nexo is gearing up for a U.S. comeback. The announcement came at a flashy business event in Sofia, Bulgaria, with Donald Trump Jr. making a surprise appearance to lend some extra spotlight. The Nexo US return isn’t just about crypto lending anymore; they’re rolling out AI tools and aiming to be way bigger than before.
Antoni Trenchev, Nexo’s co-founder, told the crowd that the company is in “constructive” talks with American regulators and plans to re-enter the U.S. market soon. This is a big step for Nexo, especially after all the regulatory headaches that forced them to step back in 2022.
Although Trump Jr. does not hold a government role, he made it clear he is bullish on crypto. He called digital assets “the future of finance” and stressed that America needs to reclaim its leadership in financial innovation. Whether or not that speech will win over regulators is up for debate, but it certainly added energy to the announcement.
Regulatory Challenges and Past Settlements
Nexo’s history with U.S. regulators has been anything but smooth. Back in late 2022, the company decided to exit the U.S. market after clashing with federal and state agencies. One major sore spot was its Earn Interest Product (EIP), which regulators said was an unregistered securities offering.
Nexo exited the US after paying $45m to settle allegations it sold unregistered securities. It just announced at a private event in Bulgaria attended by Donald Trump Jr that it plans to return to the US. pic.twitter.com/1rkZxduMLg
— Jason Mikula (@mikulaja) April 28, 2025
In early 2023, Nexo reached a $45 million settlement with the SEC and multiple states. As part of the deal, Nexo agreed to stop offering the EIP to new American customers. They kept serving international clients but stayed on the sidelines when it came to anything U.S.-related.
Fast forward to 2025, and it looks like Nexo is ready to give it another shot, hopefully a little wiser and better prepared for the regulatory maze.
NEXO Token’s Recent Price Performance
Nexo’s native token,
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, has had a wild ride. After hitting a high above $4.60 during the 2021 crypto boom, it crashed hard in 2022 along with the rest of the market. As of April 29, 2025, it has clawed its way back to $1.21. That is a solid recovery, but it is still a long way from its glory days.
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Nexo US Return: Strategic Focus on AI and Expansion
Nexo is not just dusting off its old business model. As part of its new “Growth 2025” strategy, the company is betting big on artificial intelligence.
Their plan includes rolling out AI-driven tools for portfolio management, predictive analytics, and even a smart trading assistant. They are also expanding their crypto-backed debit cards, getting into leveraged futures trading, and offering new products that blend crypto with traditional assets like gold and foreign currencies.
In short, Nexo wants to be more than just another crypto lender. They are aiming to become a full-blown digital financial platform that uses AI to make investing smarter and more personalized.
Looking Forward
Nexo’s return to the U.S. comes at a time when the crypto environment is a little less hostile and a lot more focused on innovation. With a fresh focus on AI and a more careful approach to regulation, Nexo is hoping to carve out a bigger slice of the financial world. Whether they succeed or hit another wall remains to be seen, but one thing is certain: they are not coming back quietly.
Honestly, the Nexo US return might be exactly what the U.S. crypto scene needs right now, a little energy, a little innovation.
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Key Takeaways
- Nexo is preparing to re-enter the U.S. market after a two-year break, with “constructive” talks underway with American regulators.
- The comeback announcement featured Donald Trump Jr., who voiced strong support for crypto as the “future of finance.”
- Nexo previously exited the U.S. after a $45 million settlement over its Earn Interest Product, which regulators flagged as unregistered securities.
- As part of its “Growth 2025” strategy, Nexo plans to integrate AI-driven tools for portfolio management, trading, and predictive analytics.
- The NEXO token has shown signs of recovery, trading at $1.24 in April 2025, though still far from its 2021 highs.
The post Nexo Plots U.S. Comeback With Big AI Plans After Two-Year Break appeared first on 99Bitcoins.
