The fashion industry is at a crossroads. Rapid trend cycles and rising return rates are fueling an unprecedented surplus of apparel—much of which ends up in landfills. As sustainability becomes a top priority for brands and consumers alike, finding smarter solutions for excess inventory is more important than ever.
The apparel industry faces a growing sustainability challenge:
- Americans discard 11.3 million tons of clothing annually—over 2,000 items every second.
- Apparel return rates reach up to 40%, with large volumes of items ending up in landfills or incinerated.
There’s a better way:
- 58% of consumers shopped secondhand apparel in 2024.
- The resale market is growing 15x faster than traditional retail.
- Leading brands are leveraging B-Stock’s B2B recommerce platform to keep clothing in circulation, reduce waste, and recover more value from surplus inventory.
Ready to turn surplus into sustainable success?
