Halloween has a way of turning getting ready into a full-blown production. But between sourcing a costume, finding the right accessories and committing to an entirely new look, sometimes the most compelling transformation starts with what’s already in your makeup bag.
This year, consider taking a different approach: less elaborate costume, more after-dark beauty. We’re talking slept-in smoky eyes, blood-red lips and a flash of shimmer in all the right places. The kind of look so good, no one will ask you what you’re supposed to be. They’ll just know you’re hot.
Alexandra French, Urban Decay’s Global Makeup Artist in Residence, is making the case for letting your makeup do the heavy lifting. Her inspiration ranges from Jennifer’s Body to Maddy Perez in Euphoria, with plenty of lived-in eyeliner and gothic glamour along the way.
“I think my everyday makeup style translates to any Halloween look,” French tells E!. Her philosophy is refreshingly simple: Keep the skin fresh, turn up the eyes and don’t be afraid to embrace a little imperfection.
Ahead, six ways to create a Halloween beauty look that makes an impression, with or without a Halloween costume.
