Zora Crypto Surges 80% After Base Integration: Will the Rally Last?

Zora crypto is up 80%, pushing July gains to over 650%. This spike follows its integration with Base via the Base App. Brian Armstrong of Coinbase has reportedly deployed a coin.

On a day when Bitcoin, Ethereum, and some of the best cryptos to buy retraced, with Bitcoin dropping below $118,000, Zora crypto soared, posting double-digit gains.

By the close of the July 23 trading session, ZORA, the token powering Zora, surged a massive 80%, outperforming even some of the top Solana meme coins battered by declining crypto prices.

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Zora Jumps 80%, Up 650% in July 2025

The uptrend remains, and with ZORA2 (No data) crypto defying market trends, the token is easily outperforming even some of the top Solana meme coins.

From the daily chart, based on MEXC data, Zora is trading at near all-time highs. It surged 80% yesterday and boosted July gains to over 650%.

Although trading volume has decreased since the climactic surge on July 21, buyers remain firmly in control, pressing forward despite possible profit-taking.

Coinglass data shows that traders across multiple exchanges, including Bybit and Hyperliquid, are flocking to this top performer.

In the past 24 hours, trading volume soared to over $780 million, rising 160%.

Meanwhile, open interest stands at over $42 million.

(Source: Coinglass)

Why Is Zora Rallying? Base Integration

Zora is rallying following its integration with Base, an Ethereum layer-2 platform developed by Coinbase, a leading crypto exchange. This integration introduced Creator Coins on Base.

Notably, this development follows Base’s launch of the Base App, a dApp designed to change content tokenization by integrating Zora’s infrastructure with Farcaster, a decentralized social media protocol.

Top Creator on @Zora Rank by MarketCap

The contentcoin race is heating up.
These creators are leading the charge

@balajis
@js_horne
@tinysoulgame
4⃣@notbylght
5⃣@SHL0MS
6⃣@11AMdotclub
7⃣@Cooopahtroopa
8⃣@AerodromeFi
9⃣@RuiHuang_art
@FarCatsForever pic.twitter.com/SLxWKeaJhO

— Base Daily (@BaseDailyTK) July 23, 2025

The Base App enables Zora users to create and trade tokens tied to Farcaster posts. Unlike NFTs, these tokens are fungible, transferable, and highly liquid.

Effectively, the Base App positions Zora as the backbone of the new creator economy on this popular layer-2 platform.

This integration allows for the virality of social media posts on Farcaster to be combined with tokenization and financialization on the blockchain.

How Zora works:

+ Every post you make becomes a coin—meaning it's tokenized and tradable.
+ Your profile is also a coin. It's called a creator coin.
+ Every post you make is paired with your creator coin.
+ As your posts gain attention, so does your creator coin.
+ All…

— $zora (@zora) July 15, 2025

Through Zora, content creators can monetize their work on Base via the Base App. At the same time, millions of layer-2 users can speculate on these tokens, even earning decent profits.

On-chain data reveals that over 1.3 million Creator Coins have been created, generating more than $353 million in trading volume.

(Source: Glassnode)

Interest is surging: Over 179,000 unique creators are tokenizing their posts, and more than 2.8 million coin traders trade on the protocol, which has distributed over $1.8 million in coin rewards to creators.

Something tells me that 99% of the crypto world doesn't yet know that @brian_armstrong has (stealthily) deployed his first token ever, and it exists on @zora.

If you’re reading this now, that means you're extremely early. Thread loading with full lore.

They’ll all find out soon…

— Base Shake (@thebaseshake) July 23, 2025

Reportedly, Brian Armstrong, the founder of Coinbase, discreetly launched his “meme coin,” Base Shake, on Zora.

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