The wonderfully demented “Widow’s Bay” plays out almost like an anthology of Stephen King short stories, shuffling supernatural urban legends in a small New England community with equal parts humor and horror. It is truly unlike anything else on TV, a wild swing of tonal shifts that works because it commits so fully to both halves of the equation. The closest thing to it is the unforgettable “Teddy Perkins” episode of “Atlanta,” a chapter of television that was somehow both hysterical and deeply unsettling (and it’s no coincidence this show has chapters directed by that episode’s filmmaker, Hiro Murai). It’s a reminder of how easily laughs and scares can coexist in the same space, not unlike what would happen if Jordan Peele decided to reboot “Northern Exposure.” Yeah, it’s never anything less than fascinating.
Created by Katie Dippold (“Parks and Recreation”), “Widow’s Bay” gets its title from an island village off the coast of New England, one of those places that’s so dense with its own folklore that every corner of it feels a little haunted. While Martha’s Vineyard is raking in the big tourist bucks, no one wants to stay at the inn on Widow’s Bay because of the stories of things that go bump in the night there that have been handed down for generations. And that’s just the tip of the creepy iceberg. Everyone who lives there has a scary story to tell, which kind of hurts the chances of anything growing or changing in this place that often feels stuck in the 18th century.
The urban legend rut in which Widow’s Bay finds itself is slowly driving Mayor Tom Loftis (Matthew Rhys) insane. As he pushes to bring more tourists to his town, the town pushes back with more and more impossible-to-explain situations bubbling to the surface. In the second episode, Loftis agrees to stay in the haunted inn to prove it’s viable for tourists and learns the hard way that many of the urban legends are true. And that unforgettable chapter is just the beginning. Often working with his assistant Patricia (Kate O’Flynn), town oddball Wyck (Stephen Root), and local lawman Bechir (Kevin Carroll), Loftis finds himself confronting unimaginable horrors while also trying to be a decent single father to an increasingly annoyed son named Evan (Kingston Rumi Southwick).
One of the many things that works so well about “Widow’s Bay” is its commitment to being even more horror than it is comedy. The sixth chapter, which flashes back to the origin story of many of the island’s problems and brings a pair of great performers we’ve been asked not to spoil into the ensemble, is as strong an episode of TV horror as the genre has produced in years. It’s where the show really finds itself, pushing through the back half of the season with unpredictable momentum, trying to reconcile the region’s folklore with the stasis of its present day. It’s about a community with a past that’s chained like an anchor to its future, and it takes the time to fill out its setting enough to make it feel real, so the unreal that happens within it will hit harder.
It helps to have a great team all around, including episodes directed by Ti West (“Pearl”) and Andrew DeYoung (“Friendship”), two people who have proven on film how to navigate the tonal comedy/horror balance. And the writers brilliantly structure their season, weaving several standalone stories into episodes alongside the overall arc. In a time when too many shows are content to do the overrated “10-part movie” thing, it’s so great to see one that echoes a structure close to “The X-Files” or “Buffy the Vampire Slayer” with single-episode narratives that add texture to the bigger one.
The show also has a confident, lived-in visual language—you can almost smell the rain in the air, and the dust in the buildings—and the whole cast seems to understand the assignment. They all excel at setting familiar character foundations that they can then explore and expand. For example, Root leans into the eccentricity of the town lunatic only to allow us to understand how he got that way in later episodes; O’Flynn gets to play both villain early in the season and hero later in an incredible slasher-inspired chapter; Rhys has always had one of the best WTF faces on TV. And excellent character actors like Dale Dickey, Jeff Hiller, and Toby Huss add wonderful flavor.
Not all of the big swings in “Widow’s Bay” turn into home runs, but it’s never anything less than ambitious. In a time when it feels like everything wants to be “Big Little Lies,” it’s so refreshing to see something that’s this hard to explain in a simple review. It’s like that sense you get in an old building that the locals tell you is haunted. You just have to feel it to know what they mean.
Whole season screened for review. Starts on Apple TV+ on April 29, 2026.
