Curious Alice — The 1971 Anti-Drug Movie Based on Alice in Wonderland That Oddly Made Drugs Look Like Fun

The Rea­gan pres­i­den­cy was prob­a­bly the gold­en age of anti-drug mes­sag­ing. America’s school kids were told that a brain was like an egg and drugs were like a fry­ing pan. The First Lady told America’s school kids sim­ply to “Just Say No.” The mes­sage was stu­pe­fy­ing­ly sim­ple. Drugs, like Com­mu­nism and tax­es, are bad.

Dur­ing the ear­ly 1970s, how­ev­er, that anti-drug mes­sage was much more con­fused. Take for exam­ple Curi­ous Alice, a visu­al­ly stun­ning, deeply odd movie about the per­ils of drug abuse that makes the stuff look like a lot of fun. Cre­at­ed by the Nation­al Insti­tute of Men­tal Health in 1971, the film shows young Alice read­ing Lewis Carroll’s Alice in Won­der­land in a sun­ny dap­pled mead­ow before nod­ding off.

She soon finds her­self plung­ing down the rab­bit hole and in a won­der­land … of drugs. The King of Hearts is hawk­ing hero­in. The Mad Hat­ter is trip­ping on LSD. The hookah-smok­ing Cater­pil­lar is stoned out of his gourd. The Dor­mouse is in a bar­bi­tu­rate-induced stu­por and the March Hare, who looks like the Trix Bunny’s ne’er-do-well broth­er, is a fid­get­ing tweak­er. “You ough­ta have some pep pills! Uppers!” he exclaims. “Amphet­a­mines! Speed! You feel super good.”

The movie was report­ed­ly intend­ed for eight-year-olds. While it’s unlike­ly that your aver­age third grad­er is going to absorb Alice’s mor­al­iz­ing about acid, they will almost cer­tain­ly respond to the film’s trip­py, Mon­ty Pythonesque ani­ma­tion. The ani­ma­tors clear­ly had a blast mak­ing this movie, but their efforts didn’t exact­ly trans­late into an effec­tive mes­sage. After the movie came out, the Nation­al Coor­di­nat­ing Coun­cil on Drug Edu­ca­tion slammed the movie, call­ing it con­fus­ing and coun­ter­pro­duc­tive. As an adult, how­ev­er, the movie is a lot of fun. So check it out above.

Note: An ear­li­er ver­sion of this post appeared on our site in 2014.

Relat­ed Con­tent:

Reefer Mad­ness, 1936′s Most Unin­ten­tion­al­ly Hilar­i­ous “Anti-Drug” Exploita­tion Film, Free Online

The First-Ever Film Ver­sion of Lewis Carroll’s Tale, Alice in Won­der­land (1903)

Artist Draws Nine Por­traits on LSD Dur­ing 1950s Research Exper­i­ment

The Orig­i­nal Alice’s Adven­tures In Won­der­land Man­u­script, Hand­writ­ten & Illus­trat­ed By Lewis Car­roll (1864)

Jonathan Crow is a writer and film­mak­er whose work has appeared in Yahoo!, The Hol­ly­wood Reporter, and oth­er pub­li­ca­tions.