By Sally Rufus, updated August 22, 2025
You know for sure that it is quite difficult to make a name for yourself in the dynamic world of gambling entertainment. But Soft2Bet has established itself as a leading provider of innovative solutions. Since 2016, it has been successfully developing its own gaming platforms and providing cutting-edge B2B services worldwide. It employs a unique approach that involves deep integration of gamification, which increases user engagement. Thanks to strict compliance with licensing requirements and adaptation to local markets, the platform continues to set new standards in the iGaming industry.
Foundation History and Philosophy of Success
At the forefront is visionary and entrepreneur Uri Polavich, who laid the foundations for this unique project in 2016. His idea was to create a technology company capable of radically changing the perception of online gaming. In just a few years, his team managed to achieve this ambitious goal.
The Soft2Bet success story is a clear example of how a focus on innovation and quality helps achieve outstanding results. From the very beginning, the emphasis was placed on two key areas, namely the creation of proprietary gaming brands (B2C) and the provision of a full range of services for partners (B2B).
The brand’s philosophy is based on three principles: technological excellence, adaptability, and absolute reliability. The headquarters in Malta has become a strategic center, bringing together more than 100 specialists who work to ensure that products meet the highest standards of international jurisdictions.
Licenses and Responsibility
The platform demonstrates the highest level of responsibility, operating under 19 licenses in 10 jurisdictions. Such a serious regulatory status sets the company apart from many competitors and serves as indisputable proof of its transparency and long-term stability.
The organization successfully operates in key European markets, including Denmark, Sweden, and Romania, and has also obtained a license in the province of Ontario (Canada), which has opened up access to one of the most promising regions in North America. An important step in expanding its geography was the announcement of plans to enter the strictly regulated US market (New Jersey), which demonstrates strategic ambition and readiness to meet the most stringent requirements.
Responsible Gaming as a Strategic Priority
For Soft2Bet, responsible gaming is the cornerstone of its entire business philosophy. The company has implemented a multi-level player protection system:
- Personal limits. The ability to set limits on deposits, bets, and playing time.
- Self-exclusion tools. The ability to temporarily or permanently block an account.
- Constant monitoring. Automatic behavior analysis systems to identify risky patterns at an early stage.
These measures are supported by dedicated compliance specialists and regular audits by regulatory authorities. This comprehensive approach ensures that entertainment remains safe and controlled, which ultimately strengthens long-term trust in the brand.
MEGA as the Engine of Gaming Engagement
The MEGA (Motivational Engineering Gaming Application) platform is a sophisticated gamification mechanism that transforms standard gameplay into a personalized adventure. In simple terms, each player receives a unique growth environment where their actions are rewarded not just with bonuses, but with an entire ecosystem of achievements: from levels and awards to building virtual cities.
The effectiveness of MEGA is confirmed not by promises, but by concrete figures that speak for themselves. The implementation of the platform demonstrates impressive results:
- 65% increase in net gaming revenue (NGR)
- 4-fold increase in time spent on the platform
Why are Numbers the Main Argument?
For Soft2Bet partners, these metrics translate into concrete business advantages. A 65% increase in NGR means a direct increase in operating profit. A 50% increase in deposits signals healthy financial activity among the player base and a reduction in the cost of acquiring each paying customer. And a fourfold increase in screen time dramatically reduces user churn, which is the most difficult and costly problem in the industry.
Soft2Bet Clients and Partners
The company’s unique strategy is based on working simultaneously with end users and other market operators. This dual approach allows us to create products that are equally successful in both niches.
Proprietary Gaming Projects and a Targeted Approach to Different Audiences
Each Soft2Bet brand has a clear focus on a specific region. Betinia has become the choice for demanding Scandinavian users, Campobet successfully combines casino and betting for a European audience, and Tooniebet takes into account the specifics of the Canadian market. These are not just gaming sites, but full-fledged products with their own philosophy and retention mechanics.
B2B Direction: Professional Solutions for the Market
For partners, the company offers not just a set of services, but a ready-made business model. The solution package includes:
- Turnkey platforms – fully ready-made projects with integrated payments and technical support.
- Access to gaming content – a library of 12,500+ games with regular updates.
- Betting platform – a powerful solution with live broadcasts and a wide range of events.
- Professional outsourcing – compliance, risk management, and customer service.
This approach allows new operators to avoid typical mistakes when launching and focus on developing their business.
Investing in the Future and Recognizing Achievements
In 2024, the company took a strategic step by establishing the Soft2Bet Invest fund with €50 million in capital to support innovative projects in iGaming and casual games. This initiative has already received recognition – in September, the fund was awarded the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe.
The company’s achievements have also been recognized with other prestigious awards. At the Global Gaming Awards EMEA 2025, Soft2Bet scored a triple victory: “Platform Provider of the Year,” “Product Launch of the Year” (MEGA), and “Executive Director of the Year” (Uri Polavich). These trophies confirm the company’s leadership position in the industry.
To Sum Up
As you may have already understood, this is not just a company. It is innovation, cutting-edge ideas, and a multitude of technologies that will continue to develop. Soft2Bet is transforming the gaming industry into something new and completely unfamiliar. The platform brings quality and care for users to the masses, rather than personal interests.
