Telegram stickers are gaining massive traction within non-fungible token projects as a new way to engage users and foster communities. The sticker mania is driven by the high usage of stickers on Telegram and the platform’s recent integration with the TON blockchain for NFT creation. In response to this massive traction, the Telegram sticker market has amassed nearly $10 million in trading sales volume.
NFT projects are killing it with Telegram stickers, nearing ~$10M in sales
With Pudgy Penguins and Bored Apes pulling in ~$2M each pic.twitter.com/F2290a6vLY
— TylerD 🧙♂️ (@Tyler_Did_It) June 22, 2025
Telegram NFT Sticker Explained
Introduced earlier this year, the Telegram NFT stickers are digital stickers that are tokenized as non-fungible tokens, meaning each sticker is unique and can be owned, traded, and potentially resold on any NFT marketplace. These NFTs go beyond simple digital images, representing verifiable ownership of a unique digital asset. These stickers can be used for various purposes, including expressing individuality, showcasing affiliations, and even automating tasks.
In the past several months, Telegram NFT stickers have attracted a wider audience due to their unique blend of digital ownership, social interaction, and potential for value appreciation. The ability to own, trade, and showcase these digital assets, combined with Telegram’s massive user base, has created a compelling draw for both casual users and collectors and non-fungible token projects. Telegram currently has more than 1 billion monthly active users.
Telegram stickers have become a popular feature within social media platforms, with billions of stickers being shared monthly, making them a natural fit for NFT integration. NFT stickers offer a new way for NFT creators to monetize their work, becoming one of the major tricks for generating revenue. Telegram’s integration with the TON blockchain allows for the seamless purchase, trade, and management of NFT stickers.
NFT Firms Make Millions From NFT Stickers
Even though the concept of NFT stickers is relatively new, some non-fungible token projects are indeed generating significant revenue by tokenizing stickers and selling them as NFTs. This is particularly evident in the gaming and messaging app spaces, where NFT stickers are adding a collectible dimension and new monetization opportunities for digital creators and communities.
Since the Telegram sticker market has become an umbrella term for all activities to promote NFT projects, many non-fungible token projects have integrated the native Ton blockchain network to launch an NFT sticker collection. The latest to launch an NFT sticker series is Yuga Labs, the digital asset incubation studio and the Bored Ape Yacht Club and Mutant Ape Yacht Club NFT creators. It launched a fixed supply of 5,555 NFT stickers last week. The Bored Ape NFT has made nearly $500,000 in trading sales volume from NFT stickers.
Earlier this past week, Doodles, the digital asset incubation studio behind the popular Doodles non-fungible token collection, launched an NFT sticker collection on the Ton blockchain network. This NFT collection featured a limited edition of 3,333 stickers. Based on the crypto and NFT data aggregator, Dune.com, the Doodles NFT project has made $490,618 from NFT sticker sales.
OG Icons of from @doodles live on… now in your chats
3,333 stickers gone
2,295 unique owners
101,000+ tried to grab a pack
cleeeeeaned up the botsA record for how fast all the packs sold out. The tap-tap era didn’t go to waste 👀
More to come pic.twitter.com/lX6SyvlP9q
— Sticker Pack (@stickers_tg) June 17, 2025
Other NFT companies that have been joined the NFT sticker mania, include Chiru Labs, the company behind the Azuki NFT collection, Igloo.Inc the digital asset firm behind the Pudgy penguins and Lil Pudgy NFT collection, and Chimpers, the digital asset company behind the Chimpers NFT collection. The Claynosaurz NFT project has also launched an NFT stickers series.
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